Insurance Business Color Palettes

Professional color schemes designed to convey trust, security, and reliability for insurance companies

Traditional Trust

Conveys stability, professionalism, and long-term reliability

#1E3A8A
#3B82F6
#60A5FA
#374151
#6B7280
#F9FAFB
Primary: Navy Blue - Authority & Trust
Secondary: Professional Blue - Reliability
Accent: Light Blue - Approachability

Modern Security

Contemporary design with emphasis on protection and innovation

#0F172A
#475569
#0EA5E9
#22D3EE
#E2E8F0
#FFFFFF
Primary: Deep Slate - Security & Depth
Secondary: Sky Blue - Innovation & Clarity
Accent: Cyan - Energy & Progress

Warm Assurance

Friendly and approachable while maintaining professional credibility

#7C2D12
#EA580C
#1E40AF
#64748B
#FED7AA
#F8FAFC
Primary: Deep Orange - Warmth & Confidence
Secondary: Navy Blue - Trust & Stability
Accent: Peach - Approachability

Healthcare Focus

Medical and health insurance with calming, trustworthy tones

#134E4A
#0F766E
#14B8A6
#1E3A8A
#CCFBF1
#FFFFFF
Primary: Deep Teal - Health & Balance
Secondary: Medical Blue - Trust & Care
Accent: Mint Green - Healing & Calm

Corporate Excellence

Premium business insurance with sophisticated, high-end appeal

#1A1A1A
#4338CA
#EF4444
#6B7280
#F3F4F6
#FFFFFF
Primary: Charcoal Black - Authority & Power
Secondary: Royal Purple - Premium & Luxury
Accent: Executive Red - Urgency & Action

Digital Innovation

Tech-forward insurance companies with modern digital solutions

#0C4A6E
#7C3AED
#06B6D4
#10B981
#E0E7FF
#F8FAFC
Primary: Tech Blue - Innovation & Technology
Secondary: Digital Purple - Creativity & Vision
Accent: Success Green - Growth & Achievement

Color Psychology in Insurance

Usage Guidelines

Trust & Security

Blue tones convey reliability, stability, and professional competence - essential for insurance credibility.

Professional Authority

Gray and charcoal colors establish authority and seriousness, perfect for corporate insurance brands.

Growth & Prosperity

Green accents suggest financial growth, health, and positive outcomes for policyholders.