Progressive Social Impact Color Palette

A thoughtful color system that conveys inclusivity, forward-thinking values, and positive change while maintaining professionalism and accessibility.

Primary Colors

#4B6CB7

Progressive Blue

Represents trust, reliability, and forward-thinking ideals. This blue conveys both strength and approachability.

#38A169

Impact Green

Symbolizes growth, sustainability, and positive change. This green communicates environmental consciousness and progress.

#D53F8C

Empowerment Magenta

Conveys energy, compassion, and inclusivity. This vibrant magenta adds warmth and highlights key messaging.

Supporting Colors

#805AD5

Innovation Purple

Represents creativity, innovation, and visionary thinking.

#F6AD55

Optimism Orange

Conveys warmth, enthusiasm, and optimistic energy.

#3182CE

Community Blue

Represents connection, collaboration, and unity of purpose.

#E53E3E

Action Red

Symbolizes urgency, passion, and calls to action.

Neutrals & UI Colors

#1A202C

Dark Text

#4A5568

Secondary Text

#718096

Tertiary Text

#E2E8F0

Border/Divider

#F7FAFC

Background Light

#FFFFFF

Pure White

Color Palette Usage Guidelines

Suggested Applications

  • Use Progressive Blue as the primary brand color for logos, headers, and main UI elements
  • Apply Impact Green for positive indicators, success states, and environmental messaging
  • Use Empowerment Magenta sparingly for highlights, calls to action, and key focus areas
  • Combine supporting colors to indicate different program areas or initiatives
  • Maintain adequate contrast with neutral colors for accessibility

Color Psychology

This palette was designed to evoke:

  • Trust and reliability through structured blues
  • Growth and sustainability through nurturing greens
  • Inclusivity and energy through warm magenta
  • Innovation and creativity through the supporting purple
  • Urgency and action through strategic red touches
  • Overall professionalism through balanced neutrals